A media intelligence lab studying how modern audiences engage with narrative content — and building infrastructure to help media companies adapt.
"We don't sit down and give 100% undivided attention to media any more. And that's okay."
Spoilproof was built by people who are obsessed with storytelling — and honest about how modern life actually works. We consume content on the bus, while hanging the washing, chasing a toddler, or half-watching something before we fall asleep.
The second screen isn't going away. Neither is the third. Context-switching is the new normal — and the best stories in the world are losing listeners not because they're not good enough, but because life keeps getting in the way.
Our mission is simple: study this shift in the market, learn how media needs to adapt, and help them do so — with research that illuminates the problem and infrastructure that solves it. So creators never lose an audience to an interruption again.
We study audience behaviour before we build anything. Every tool we create is grounded in real data about how people consume, pause, switch and return to narrative content.
Fragmented attention isn't a failure of willpower — it's the texture of modern life. We design for that reality, not against it.
Our infrastructure only ever surfaces what a listener has already heard. Plot twists stay protected. That's a promise baked into the architecture.
We publish reports and data-driven insights on how modern audiences engage with narrative media — from podcast drop-off patterns to multi-device listening behaviour. Available free and by subscription.
Data and analysis to help media companies understand exactly where their audiences disengage — and what to do about it. Actionable insight for producers, publishers and platform teams.
PlotPal is our continuity tool for audio storytellers — a spoiler-safe companion layer that helps listeners follow the thread, remember every character, and come back for more.
We're always open to conversations with media companies, publishers, podcast networks and researchers who care about the future of narrative.
Or read our latest research at /research
Exclusive reports, data-driven insights and analysis for media leaders and creators.
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