Media Intelligence Lab

Media consumption
has changed.
Most storytelling
infrastructure hasn't.

Spoilproof researches how modern audiences engage with narrative media — and builds tools to help media companies adapt, retain and grow.

Research. Insights. Infrastructure.
Built for the future of narrative.

We study the behaviors behind
modern attention
so you can build
what comes next.

New Research

The Fragmented Audience

Our latest report digs into how and why audiences consume, pause, switch and return to narrative content.

Read the executive summary →
67%
of listeners pause and resume long-form audio
Spoilproof Research, 2024
45%
watch another screen while listening to audio
Spoilproof Research, 2024
2.7
average number of shows followed concurrently
Spoilproof Research, 2024
Free download
Get the full report
Enter your email to download The Fragmented Audience for free.
No spam. Unsubscribe anytime.
The Shift

The lean-back audience is gone.

Today's audiences are multitasking, constantly interrupted, and navigating more content across more devices than ever before.

This changes everything.

Explore the data →

Pause & Resume

Listening in sessions, not sittings. Context is lost.

Second Screen

Attention is split. Discovery happens elsewhere.

Fragmented Focus

Multiple shows. Multiple tabs. Multiple stories.

Cognitive Load

Confusion is one of the strongest drivers of abandonment.

Research Library

Latest insights

View all research →

Loading reports…

Stay Ahead

Get future research from Spoilproof

Exclusive reports, data-driven insights and analysis for media leaders and creators.

No spam. Unsubscribe anytime.